Go Orange for Prevent Cruelty to Animals Month

April is Animal Prevention Cruelty Month because that’s when the ASPCA’s charter was signed back in 1866. The ASPCA’s brand color is orange, so it only makes sense to “go orange” to raise awareness and help promote cat and dog rescue. Of course we think everyone ought to be thinking about preventing cruelty to animals every month, but we’re also into raising awareness any way possible, so we’re going orange in April!

Sometimes it feels like there’s some kind of horrific animal cruelty news every single day — so much that you might feel like avoiding it all together. It’s easy to feel defeated and helpless, but here are some things you can do to help do your part in the fight against animal cruelty:

  • Make a donation to your local animal welfare organization: Whether you donate money or your time, every little bit counts. Obviously we hope that you donate and/or volunteer with Town Cats (click here to donate), but we encourage you to find and support any organization that helps animals.
  • Don’t support pet shops that sell animals from mills: Let your money talk.
  • Encourage adoption: If you know someone who is considering a new pet, help them find a rescue or shelter to adopt from.
  • Educate: Talk to friends, family, and your community about animal cruelty, and make sure to let them know there are ways they can help.